Small Places : Nick L Belardes [117 of 128]

• So, yes, we place Buildicon's expensive products in the hands of children. The advert idea: kids grow up to become geeky complex thinkers.
• Tech geeks will see the ads, then reflect on childhoods where they built connectivity devices out of LEGOs and potato skins.
• As I get the first kid situated on my studio table (A little Asian boy with a buzz cut and big shiny eyes) in walks Kira de Frito.
• Kira: "Hallouu, how very nice to see you. May I ask, ahh, uh... question?" Me: "Sure, Kira. I'm not busy or anything."
• Suddenly the kid drops the K79 RadioBlast, creating a $575 scratch. He cries. Kira continues to talk, which sounds like "Ya-ya-ya-ya."
• The boy continues to cry as his mother brings in a potato chip, which he stares at then shoves into his mouth before crying again.
• The process repeats. But I can’t ask the mom to stop because Kira’s “ya-yas” are so forceful. This is a typical day at the office.